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Art direction , for me, is the architecture of feeling. It is where narrative, imagery, typography, and space converge to create atmosphere. It is not simply about arranging elements on a page — it is about shaping perception. With over a decade of award-winning editorial leadership and a foundation in photography, design, and fine art, I approach every project as a visual story waiting to unfold. I do not separate concept from execution. I guide both. What Art Direction Means in My Work Art direction begins long before layout. It begins with listening. • Defining the emotional tone of a project • Establishing visual language and hierarchy • Directing photography and image selection • Crafting typographic systems • Shaping color narratives • Ensuring cohesion across every visual touchpoint Each decision supports a larger intention. Every detail carries weight. Because strong art direction is not decorative — it is directional. Editorial Thinking, Applied Everywhere My years leading the visual storytelling of Maui No Ka Oi Magazine shaped my belief that design must hold depth. Whether working on a publication, a brand identity, or a visual campaign, I bring an editorial mindset — layering narrative, structure, and emotion into a cohesive visual experience. The result is work that feels alive. Considered. Resonant. Who This Is For Art direction is ideal for: • Editorial publications • Boutique brands and cultural projects • Creative entrepreneurs seeking depth • Visual campaigns rooted in story • Projects that value elegance and emotional intelligence If you are looking for more than design — if you are looking for atmosphere, clarity, and a refined visual voice — this is where we begin. Let’s Create With Intention A way of seeing becomes powerful when it is shared. If you feel aligned with this approach, I invite you to begin the conversation. |
